A Latte With a Heart

What the World Needs Now... Is Coffee, Fresh Coffee!

June 11, 2020

Hey Ruci Family,

It is unbelievable to our team at Ruci how 2020 has strayed so far away from what we were anticipating. Starting with detrimental fires in Australia, followed by a global pandemic, which then led to mass protests across the country searching for solutions to human rights and social reform. It is hard to comprehend that only half of the year has passed by so far.

Although we cannot change all of the unpleasant circumstances that our world faces right now, the one thing that we can do to help participate in our global recovery is to bring people together through coffee. At Ruci, we believe that coffee truly connects communities, it allows conversations to take place that might not otherwise, and it has become a culture in and of itself. Coffee can be both a social stimulant and an intellectual catalyst connecting people from all corners of the globe, and we think that is a good thing!

As we considered how our efforts can incrementally impact global recovery, we couldn’t help but think of the generations of fair labor farmers in less prosperous countries, traders and roasters fairly and sustainably sourcing these same high-quality beans, baristas who pour something special from their heart into each latte, and the list goes on. We want to take a moment and thank all of these people who make up our entire coffee ecosystem. It is unfortunate but we often take them for granted.

If like many of our friends and family you are experiencing a difficult year, trying to process the change and make sense of the “new norm”, we highly encourage you to take a minute out of your day, grab a cup of coffee with a loved one or a stranger, and spend a minute talking about what is on your mind. It is easy to feel isolated when things around you feel uncertain. Our team at Ruci would like to encourage and support you in knowing that you are absolutely not alone! People in every nation around the world are facing similar challenges and probably feel a way that will be relatable to you.

We want to inspire our Ruci fans to be the positive light and change that they want to see in the world. If you know someone in your life who may be struggling, take a minute to reach out to them and ask if they would like to get a cup of coffee! Having an opportunity to express how you feel and communicate with a loved one can oftentimes be one of the greatest medicines. Although at times it can feel as though the world is falling apart, make sure you remind your friends and family that everything will be okay!

Because what the world needs now….is coffee, fresh coffee and love!


-Please enjoy this musical tidbit over a fresh cup of #RuciRoast! https://www.youtube.com/watch?v=FfHAs9cdTqg